Article Correctness Is Author's Responsibility: The Bridget Jones effect: The relationship between exposure to romantic media contents and fear of being single among emerging adults.

Based on cultivation theory, this study examines whether an individual’s exposure to romantic media contents would be significantly related to their fear of being single. Analyses on a cross-sectional sample of 18- to 25-year olds (N = 821) did not sho…

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Article Correctness Is Author's Responsibility: Meet the media characters from another culture: Influence of ethnocentrism on parasocial interaction.

The present study investigates the influence of audiences’ ethnocentrism on their parasocial interaction (PSI) with sitcom characters. A total of 156 American college students participated in the study that involved viewing a British sitcom and its Ame…

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Article Correctness Is Author's Responsibility: My friend Harry’s a wizard: Predicting parasocial interaction with characters from fiction.

We explored parasocial interactions with characters from a narrow range of books and movies, namely, those featuring the character “Harry Potter.” Following research that suggests that parasocial interactions are multidimensional, we investigated which…

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Article Correctness Is Author's Responsibility: The universality of the portrayal of gender in television advertisements: A review of the studies this century.

In the 40 years since McArthur and Resko (1975) published their paper on how men and women are portrayed in TV advertisements, there have been around a hundred replications and extensions in many different countries. There have also been various review…

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